Reinvent publishing. An AI platform written for what comes next.
DemandSens is the SaaS platform for publishing groups and distributors. From manuscript to print run decision and through to distribution on a single unified data layer.
DemandSens is the SaaS platform for publishing groups and distributors. From manuscript to print run decision and through to distribution on a single unified data layer.
The grammar of publishing
Each verb maps to a concrete publisher decision. Each decision has its module — all anchored to the same data layer.
Directly improves the initial print-run decision.
Self-serve
Metadata, back cover copy, marketing assets.
Self-serve
Market, performance, cross-title comparables.
Data
New releases and backlist sales.
Data
Explainable recommendation, 3 scenarios.
Core
Pre-allocation across 4 channels to PoS.
Core
Day-1 sell-in commitments, 4-level drill-down.
Core
N+1 budget, variance rules, monthly cadence.
Core
ML and LLM models benchmarked and retrained on an ongoing basis. Updates delivered at no additional cost.
100% of R&D dedicated to editorial workflows. No features imported from generic retail platforms.
Onboarding in days, not months. The platform adapts to your existing processes.
Explainable, traceable forecasts for sales, operations and finance. No black box.
The AI Core · Signals × Sources
Our models combine publisher data, market panels and AI-extracted signals to predict demand. Trained on millions of titles and billions of transactions.
Choose your entry point — Core, BookInsight or DS Agent — on a shared intelligence layer.
Print Run · Allocate · Prospect · Budget. An integrated platform for commercial, editorial and finance leadership.
For Whom: Mid-market publishing groups.
Model: Build + SaaS licence
AI manuscript analysis, comparables, metadata optimisation and marketing assets. Stripe subscription, no long-term commitment.
For Whom: Authors, agents, small publishers.
Model: Freemium · Subscription.
Shared data layer. Nielsen, Circana, MediaControl and publisher ERP connectors. Powers every module.
For Whom: Publishers · Marketing · Sales
Model: Subscription.
The book market is very dynamic and meaningful sales forecasts are still difficult to create. To ensure transparency, accurate book analysis and stability, book sales data is tracked and analyzed by Media Control. Through the collaboration between BearingPoint and Media Control using AI and machine learning algorithms, precise sales forecasts can now be created for the first time, long before sales actually take place.
Find out more about this partnership
