Reinvent publishing. An AI platform written for what comes next.
Supplying fast-moving products is complex – we know this. Our innovative software solution combines artificial intelligence algorithms, advanced data analytics, and smart predictions to improve your sales performance in a global context of high market attrition.
BearingPoint DemandSens can detect sales trends that escape the human analytical mind. The perfect knowledge of the circulation of your newspapers, magazines, and books presents the risk of having a distorted perception. The users of our analysis and adjustment tools are comfortably defining the strategy and adjustments of seasonal releases and managing geographical variations in sales. However, sales variations can be so fine-grained in places that they are not perceptible to the trained and experienced eye of the circulation manager.
Determining the exact amount of the right product in the right place and at the right time is subject to high fluctuations. This is what DemandSens is all about.
The book market is very dynamic and meaningful sales forecasts are still difficult to create. To ensure transparency, accurate book analysis and stability, book sales data is tracked and analyzed by Media Control. Through the collaboration between BearingPoint and Media Control using AI and machine learning algorithms, precise sales forecasts can now be created for the first time, long before sales actually take place.
Find out more about this partnership